05Wellness · Brand systems
A wellness brand system focused on motivation, consistency, and a more usable digital presence.
United Fitness BrandsCase study in progress
selected work
Products shaped through strategy, clarity, and craft.
A selection of product, brand, and experience design work for teams building useful, valuable digital products.
01Service booking · Conversational UI
Replacing a bundled Typeform with a chat-led booking flow: one question set per service, reusable chat primitives, and photo capture that never blocks the order.
LawnGuruRead case study
02Design system · AI automation
A fully automated design system built with Figma MCP and Claude Code: Figma tokens turned into multi-platform libraries, production-ready React components, and living documentation.
LawnGuruRead case study
03Product design · IoT platform
A connected product experience shaped around clarity, system thinking, and practical daily use.
FumisRead case study
04Healthcare · Patient experience
A healthcare flow designed to make patient actions feel calmer, faster, and easier to trust.
Direct2MDRead case study
06SaaS · Service marketplace
A service marketplace experience that turns fragmented workflows into clearer product moments.
Handwerker ProCase study in progress