United Fitness Brands
All your workouts. One brand.
About
United Fitness Brands is a premium fitness collective that brings together leading boutique fitness studios under one brand. From yoga and pilates to HIIT and cycle, UFB offers members access to a variety of workout styles, instructors, and experiences—all under one flexible, digitally connected platform.
Industry
FitTech
My Contribution
Brand Integration Strategy, UX/UI Design for Web & App, Booking Experience Design, Membership Flow Optimization
Role
Lead Product Designer
Year
2023
Problem
Moving between studios means juggling different accounts and booking systems, which can be a hassle and lead to drop-offs. This shows how important it is to have a seamless fitness experience that fits our modern, hybrid lifestyles.
Solution
The goal was to create a digital platform that brings together various boutique fitness studios under one membership and booking system, making it easy for users to mix and match workouts. Through audience research and competitor analysis, core user needs emerged: simplicity, flexibility, and access. The revamped platform lets users browse all studio offerings, filter by location or workout type, book sessions, and manage memberships from a single, user-friendly interface. Onboarding was simplified, mobile wallet integration was added, and real-time availability and waitlist features were introduced to boost engagement and retention. A cohesive design system ensured visual consistency across all studios while allowing each brand to keep its unique identity.
Impact
United Fitness Brands elevated the user experience from disjointed to unified—boosting member engagement, booking frequency, and retention. The new platform reduced administrative overhead, improved visibility for each studio, and gave members more freedom and control over their fitness journey. By combining top-tier workout experiences with a seamless digital interface, UFB positioned itself as a leading innovator in the boutique fitness market, appealing to both fitness newcomers and loyal studio-goers al